Cart (0)

How to Start a Thobe Business

How to Start a Thobe Business

by Riwaya
Tips to Start a Successful Thobe Business

    There is nothing more rewarding and exciting than starting a Thobe business. Demand for Thobes is at an all-time high, and fashion trends are constantly driving the industry forward. 

    Did you know that Muslim fashion spending increased by 5.7% in 2021 with a value of $295 Billion and that is planned to keep growing at 6.1% each year for the next four years.

    What Is a Thobe?

    Thobes are loose robes worn by Muslim men. They represent religious devotion and cultural identity. In many Middle Eastern countries like Saudi Arabia, they are a common clothing item for men.

    They come in a range of styles and colors, from classic white to modern designs like the sleek black Thobe, and embody elegance and modesty.

    Tips to Start a Successful Thobe Business

    With our guidance, you can start your own Thobe business with ease. Here are some steps you can take to ensure success: 

    1. Research Market Demand and Environment

    The first step is diving into the market and gaining a comprehensive understanding of the demand for Thobes. 

    To do this, you should analyse trends, study customer preferences, and identify potential competitors. To locate competitors, consider researching brands selling Thobes in your area, on social media, and via search engines. Most sellers attend fairs, so you can attend them as well to see their products.

    This research will guide your business decisions and allow you to position your brand effectively in the market.  Remember, you want to be able to differentiate your business!

    2. Develop a Solid Business Plan

    After you understand your market and have conducted enough research, you should start writing your business plan - a written document outlining a company's goals, strategies, and financial projections.

    The must-haves your business plan should include are:

    • Objectives

    • Target market

    • Marketing strategy

    • Financial projections

    • Roadmap

    When you start this doesn’t have to be super detailed, as things change all the time. At least have an outline to help you structure your thoughts.

    Develop a Solid Business Plan

    3. Choose Reliable Suppliers

    Source high-quality Thobe materials from trustworthy suppliers who align with your brand's authenticity and craftsmanship. Look for suppliers that offer competitive prices without compromising on quality. 

    Start by building relationships with material suppliers. Online wholesale platforms and wholesalers who specialise in Thobes are also options.

    You also want to decide whether to sell your own Thobes or resell them from trusted suppliers. By selling your own products, you’ll have control over the design and quality, while reselling gives you more options without manufacturing costs.

    Building strong relationships with suppliers is vital for maintaining the quality and consistency of your Thobes.

    Choose Reliable Suppliers

    4. Build an Online Presence

    Having a strong online presence is crucial for businesses. It can help you gain credibility in the market. Once your presence is strong, you can reach potential customers passively by expanding your reach and visibility.

    To build a strong online presence, you should:

    • Use social media platforms to engage with your target audience, share captivating visuals, and promote special offers. 

    • Implement SEO techniques to improve your website’s rankings on search engines. This includes optimising content, using keywords, and improving user experience.

    • Consider collaborations with influencers to increase brand visibility.

    • Try and sell on marketplaces to get immediate impressions on your products. Selling thobes? You typically need a Muslim audience! So why not consider starting off on the largest Islamic marketplace in the UK with Riwaya. With no upfront costs, it’s perfect for new brands getting started.

    Build an Online Presence

    5. Embrace Multiple Selling Methods

    You can expand your reach and maximise your sales potential by using multiple selling methods and platforms.

    Besides setting up a social media consider partnering with local retailers, participating in events, and leveraging existing markets. You can start by partnering with Riwaya, the world's first online premium Islamic marketplace

    At Riwaya, we help Thobe sellers connect with your target customer. Become a Riwaya seller and share your unique designs with the world. 

    Embrace Multiple Selling Methods


    In conclusion, starting a Thobe business is an exciting opportunity given the growing demand for Muslim fashion. By researching the market, creating a business plan, finding reliable suppliers, building an online presence, and using multiple selling methods, you can set your business up for success. Platforms like Riwaya can help you reach your target audience and showcase your designs. Embrace the journey of entrepreneurship in the Thobe industry and unlock your potential in this thriving market.

    Selling at Riwaya

    Are you ready to turn your passion for Thobes into a successful business? Riwaya is here to support you every step of the way. By becoming a seller with Riwaya, you gain access to numerous benefits designed to support your success.

    Join Riwaya today and showcase your unique Thobe designs to a community that celebrates the richness of Islamic culture and fashion. Together, let's create meaningful connections and inspire through our passion for Thobes.


    Q1: How can I find suppliers for Thobe materials?

    Suppliers of these materials can be found on online platforms or at trade shows. Make sure that the suppliers provide high-quality materials at reasonable prices. To validate their products, conduct thorough research, read reviews, and request samples.

    Q2: What are the most popular types of Thobes?

    Traditional Thobes are still popular, but modern designs are gaining traction, especially among younger customers. The most popular designs are Moroccan Thobes, Saudi white thobes, and Emirati Kanduras.
    Consider offering a variety of styles, including traditional and collarless Thobes with contemporary elements, to cater to different customer preferences. 

    Q3: How much does it cost to start a Thobe business?

    Most Thobe businesses start with small budgets. The cost depends on several factors such as location, materials, etc. 

    Recent Blogs

    Join Riwaya as a seller
    Unlock your business with amazing Riwaya tools and target your customers in one platform
    Join us