Eid is a significant occasion for Muslims worldwide, marked by increased consumer spending on gifts, clothing, home decor, and Islamic essentials. As a seller on Riwaya, preparing your store for Eid can help you attract more customers and boost your sales. This guide will walk you through detailed steps to ensure your store is ready for the festive season.
1. Analyse Last Year’s Performance
If you’ve been with Riwaya for over a year, before making any changes to your store, it's essential to review last year's Eid sales to identify what worked and what needs improvement. Riwaya provides useful tools to help sellers track sales data and customer behaviour.
Key Areas to Review
a. Review Your Stock Levels
Look at last year’s best-selling products and check your current stock levels. Some of the most popular categories on Riwaya during Ramadan and Eid include:
Islamic Books & Qurans – Often bought as gifts or for personal reflection.
Prayer Mats & Tasbeeh – High in demand during Ramadan.
Hijabs & Abayas – Popular among women preparing for Eid.
Fragrances & Attars – Gifting perfumes is a common Eid tradition.
Home Decor & Gift Sets – Many people buy decorative items for their homes or as gifts.
If you sell any of these categories, ensure you have enough stock to meet demand. Running out of stock during peak sales can result in missed revenue opportunities.
b. Plan Restocks & Supplier Coordination
If certain products sold out quickly last year, now is the time to coordinate with suppliers. Delayed restocking can lead to lost sales. Some suppliers may experience high demand during the season, so place orders early to ensure a steady supply.
Customer shopping behaviour during Ramadan and Eid typically follows this pattern:
Before Ramadan begins – To prepare for the holy month.
Mid-Ramadan – People shop for Eid outfits and gifts.
Last 10 days of Ramadan – A rush for last-minute gifts.
Plan your stock levels accordingly to meet customer demand at every stage.
2. Update Your Storefront with an Eid Theme
Creating a festive atmosphere on your Riwaya store can enhance customer engagement and increase sales. A visually appealing storefront helps set the tone for Eid shopping and makes it easier for customers to find what they need.
Design Elements to Include
a. Eid-Themed Banners
Add high-quality banners featuring traditional Eid colours and motifs to highlight special offers, new collections, or best-selling products.
To add your banner:
- Go to your Seller Storefront dashboard.
- Click ‘Go to your profile’ under ‘Set up your profile’.
- In the ‘Logos’ tab, upload your Eid-themed banner under ‘Seller Micro-Store Banner’.
For clear and professional banners, use:
- File size: 200 KB to 1 MB
- Resolution: 1200px x 600px or 1500px x 500px
b. Featured Products Section
Showcase top Eid picks prominently on your homepage as featured products. Highlight best-selling items such as prayer mats, Islamic books, fragrances, hijabs, and home decor. This helps customers browse and shop for Eid gifts more easily.
c. Festive Product Imagery
Enhance product images by incorporating subtle Eid-themed props, backgrounds, or decorative elements. This creates a celebratory feel and makes your listings more visually appealing.
Important: Upload images in WebP, JPG, or JPEG format for the best compatibility. Avoid AVIF format, as it is currently not supported on Riwaya.
3. Offer Eid Discounts and Deals
Competitive pricing and attractive deals can significantly influence purchasing decisions during Eid. Implementing strategic promotions not only attracts more customers but also encourages larger purchases.
a. Bundle Offers
Creating product bundles—combining complementary items at a discounted rate—can enhance perceived value and boost sales. For instance, offering a prayer mat with a matching tasbeeh as a set can appeal to customers seeking cohesive products.
Bundling products encourages customers to spend more per transaction, effectively increasing the AOV (Average Order Value). It also helps clear out slower-moving stock by pairing it with best-sellers.
Here’s a step-by-step guide on how you can create product bundles on Riwaya!
b. Offering Discounts
Running special discounts on Eid-related products—such as modest wear, fragrances, and gifts—can set you apart from other sellers on Riwaya. Customers are always drawn to a great deal, and offering competitive prices during this festive season can boost sales and increase customer loyalty.
c. Quantity-Based Discounts
Encourage bulk buying by offering discounts when customers purchase multiple units of the same product. This strategy works well for consumable or gifting items like attars, tasbeehs, or Eid decor.
d. Free Shipping
Providing free shipping for orders over a certain amount can incentivise customers to add more items to their carts, aiming to meet the threshold.
Extra costs, including shipping, cause 48% of online shoppers to abandon their carts.
4. Enhance Your SEO for Increased Visibility
Optimising your store for search engines can attract more organic traffic.
a. Incorporate Relevant Keywords: Use terms like "Eid gifts," "Ramadan essentials," and "Islamic décor" in your product titles and descriptions.
b. Meta Tags Optimisation: Ensure meta titles and descriptions are compelling and include target keywords.
c. Alt Text for Images: Add descriptive alt text to images to improve search engine indexing.
Effective SEO strategies can lead to higher search rankings, making it easier for customers to find your products.
5. Ensure Efficient Shipping
Reliable and timely delivery is essential, especially during festive seasons.
a. Delivery Times
Make sure customers know exactly when to expect their orders. If you’re selling Eid gifts, prominently display estimated delivery times on your product pages to help shoppers plan ahead.
On Riwaya, you can offer both standard and express shipping options to cater to different customer needs. If you anticipate delays due to high order volumes, update your store policies in advance to manage expectations and maintain customer satisfaction.
b. Return and Exchange Policies
A clear and fair return policy builds trust. Ensure customers know:
- Whether they can return or exchange an item if it doesn’t fit or arrives damaged
- How long they have to request a return (e.g., within 14 days)
c. Shipping Rates and Surcharges
Review your shipping fees to ensure they are accurate and competitive. If you offer tiered pricing based on order value, make sure the correct surcharges apply. For example:
- Surcharges based on number of items ordered
- Surcharges based on the price of the ordered items
- Surcharges based on the weight of the order
6. Payment Processing for Smooth Transactions
Customers feel more confident shopping when they see familiar and secure payment options. If you accept online payments, ensure your PayPal account is active and correctly linked to your Riwaya store.
For UK-based sellers, Stripe is another excellent option for processing card payments. If you haven’t set up Stripe yet, create an account and connect it to your store to provide customers with more payment choices.
7. Collaborate with Riwaya
At Riwaya, we’re always exploring new marketing strategies and collaboration opportunities to help your products stand out. Keep an eye on your inbox and our social media so you don’t miss out on exciting chances—whether it’s featuring your products in our emails, highlighting them in our blogs, or showcasing them on our socials.
Want to get involved? Just reach out, and we’ll make it happen! The more visibility your products get, the greater your chances of making sales.
Conclusion
Preparing your Riwaya store for Eid involves strategic planning and attention to detail. By analysing past performance, updating your storefront, offering attractive deals, and enhancing customer service, you can create a welcoming and efficient shopping experience that resonates with customers during the festive season.
Start implementing these strategies today to maximise your success this Eid!
Selling with Riwaya
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At Riwaya, we’re more than just a marketplace—we’re a community that helps your products shine. Whether you sell modest wear, fragrances, Islamic essentials, or halal food, we have the perfect category for you.
Plus, your first month is absolutely free! That means you get access to marketing perks, SEO optimisation, and so much more—without any risk.
Ready to grow your business with Riwaya? Let’s make it happen!
