Ramadan is one of the most significant months for Muslims worldwide. It is a time of spirituality, reflection, and community. For businesses, it presents a unique opportunity to connect with a large, engaged audience in a meaningful way.
However, marketing during Ramadan requires a thoughtful approach that respects the values and traditions of the holy month. SEO (Search Engine Optimisation) plays a crucial role in ensuring that your content reaches the right audience at the right time.
In this blog, we will explore effective SEO strategies to target the Muslim audience during Ramadan. From keyword optimisation to content marketing, this guide will help businesses make an impact while maintaining cultural sensitivity.
Ramadan SEO Strategy: Maximise Your Online Presence
SEO (Search Engine Optimisation) is a way of marketing online products that focuses on efforts to increase website rankings on search results pages, such as Google, and Bing.
With the right SEO strategy, your business's visibility can increase during Ramadan. This tactic can help you attract more visitors to your website organically. Here are some actionable tips you must follow to boost your sales with SEO:
1. Understanding Ramadan Consumer Behaviour
Before implementing SEO tactics, it is essential to understand how consumer behaviour shifts during Ramadan. Online activity significantly increases, with search queries related to Ramadan rising by 16% in the weeks leading up to the month.
Shopping habits also change, as a survey found that 53% of Muslims plan their purchases during Ramadan and the majority spend on essentials (clothing, groceries, decor, and gifts).
Mobile usage sees a notable surge, with a 40% increase in engagement, particularly after Iftar (the evening meal to break the fast). Additionally, there is a heightened interest in spiritual and lifestyle-related content, with people searching for Ramadan duas, healthy iftar recipes, and Ramadan gifts and hampers.
Aligning SEO efforts with these behavioural trends can help businesses connect with their target audience more effectively.
2. Optimising Your Content for Ramadan-Specific Keywords
The study revealed that 74% of Muslim shoppers use Google to research product information ahead of the holy month. Use words like “Ramadan Gifts”, “Gifts for”, “During Ramadan”, “Ramadan Essentials” or “Perfect for Iftar” in your product titles. This helps customers quickly find what they’re looking for.
Using the right keywords ensures that your content appears in relevant searches. Begin with thorough keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush. Look for high-traffic Ramadan-related keywords such as "Ramadan deals 2025," "Halal food during Ramadan," and "Best iftar recipes."
In a recent webinar, Neil Patel, co-founder of Ubersuggest, shared insights from millions of data points. He revealed that search queries are becoming longer and more detailed. This shift indicates that users are now more informed and are using more specific phrases when searching online.
Source: NP Digital
Therefore, targeting more long-tail keywords can help attract specific and right audiences. For example, queries like "How to prepare for Ramadan spiritually" or "Top online stores for Ramadan gifts" cater to user intent more precisely.
Once you identify the right keywords, incorporate them into your page titles, meta descriptions, and headings. Ensuring that keywords are placed naturally will improve search rankings without compromising readability.
Quick Fix: Struggling to get your products noticed on Google? At Riwaya, we optimise meta tags for all our sellers to help their products rank higher and reach the right audience. Want to boost your sales effortlessly? Join Riwaya today!
3. Creating Engaging and Valuable Content
Content marketing is a powerful tool for connecting with the Muslim audience during Ramadan and SEO depends a lot on high-quality and relevant content. So, make the most of Ramadan by sharing articles on your website that match your audience’s interests.
Blog posts focusing on topics like "The Spiritual Benefits of Ramadan Fasting," "How to Balance Work and Worship During Ramadan," and "Best Charitable Organisations to Support This Ramadan" provide value to readers. Video content, such as Ramadan preparation guides, healthy suhoor and iftar recipes, and interviews with Islamic scholars, can further drive engagement.
Tip: In the content, add CTA (call to action) to direct customers to product pages or allow them to place orders through other communication channels, such as Instagram or WhatsApp.
4. Mobile & Voice Search Optimisation
Since mobile usage increases during Ramadan, ensuring that websites are mobile-friendly is essential. Google says that around 50% of smartphone users are more likely to use a company or brand’s website when browsing or shopping on a smartphone because they don’t want to download an app.
That's why it's essential to ensure your website provides a seamless user experience. A responsive design improves user experience while optimising page speed enhances accessibility. Compressing images and using fast-loading themes can help achieve this.
Studies show that around 20% of people worldwide use voice search and around 8.4 billion voice assistants are expected to be in use globally. With the rise of voice search, targeting conversational queries is crucial. Common voice searches include "What time is Iftar today in London?" or "Best dua for Ramadan fasting." Optimising content for natural, question-based searches can improve visibility.
For more details, read this guide on how to optimise for voice search.
5. Leveraging Local SEO for Muslim Audiences
Local SEO is a way to help businesses show up in Google search results when people look for services or stores nearby. If a business has a shop or provides services in a certain area, local SEO can make it easier for customers to find them online.
Many Ramadan-related searches are location-specific. To improve local SEO, businesses should claim and update their Google My Business listing, ensuring all relevant details are accurate - such as address, contact number, website, and operating hours.
Additionally, including location-based keywords like "Best halal restaurants near me for Iftar” or "Mosques offering Taraweeh prayers in London" can also enhance search rankings. Encouraging customer reviews and community engagement through local platforms helps build credibility. Google prioritises businesses with high engagement which can lead to better visibility.
6. Implementing a Strong Link-Building Strategy
Getting links from trusted Islamic or lifestyle websites can help improve SEO rankings. Businesses can do this by writing guest posts for popular Muslim blogs, working with charities on Ramadan donation campaigns, or getting featured in Ramadan shopping guides on well-known news sites.
These articles can help more people learn about your business. Visitors from other websites who find your article interesting may click the link to visit your site and explore what you offer.
At Riwaya, we support our sellers by offering link exchanges to boost visibility. Want to grow your store’s reach? Join Riwaya today!
7. Implementing Technical SEO to Boost Website Performance
Technical SEO focuses on the backend improvements that enhance website speed, structure, and overall performance. During Ramadan, when online traffic increases, businesses should ensure their sites are technically optimised for a seamless user experience.
Slow-loading web pages and poor performance can lead to higher bounce rates and a loss of potential customers. To make your website site faster, compress images and videos so they load quickly without losing quality. Also, tidy up the website’s code by making JavaScript and CSS files smaller. This helps reduce server requests and improves speed for a better user experience.
Don’t forget to check this blog on technical SEO strategies and best practices.
8. Monitoring Performance & Continuous Optimisation
Regularly tracking SEO performance ensures that strategies remain effective. Google Analytics and Search Console provide insights into traffic sources, bounce rates, and keyword rankings. By analysing these metrics, businesses can identify areas for improvement and adjust their content accordingly.
By using Google Trends, you can adapt to shifting trends throughout Ramadan. For instance, as Eid approaches, focusing on keywords related to Eid shopping and gift guides can help maintain traffic momentum.
Conclusion
Ramadan is a time of faith, generosity, and community. Businesses that approach their marketing with cultural sensitivity and thoughtful SEO strategies can make a lasting impact. Each element plays a crucial role in reaching the right audience, from optimizing for Ramadan-specific keywords to leveraging social media and local SEO.
By focusing on valuable content, mobile optimisation, and engagement-driven strategies, brands can build trust and foster meaningful connections with the Muslim audience. With the right approach, Ramadan marketing can lead to long-term customer loyalty and sustainable growth.
Selling with Riwaya
Are you a seller of Islamic products? Looking for ways to drive more sales this Ramadan?
Then, rest assured! You’ve come to the right place! Riwaya is the UK’s largest online marketplace for Islamic businesses. Here, you can easily connect with your target audience. With hundreds of sellers and tens of thousands of monthly visitors, your brand will reach a huge market of Muslim customers.
Our team takes care of everything for you: marketing, SEO, product listings, and secure payments. This way, you can focus on what you do best: selling your amazing products!
Ready to optimise your business for Ramadan? Sign Up today to get the first month free and connect with the right audience!
