Ramadan is one of the busiest shopping periods of the year for Muslim consumers. It’s a time of increased spirituality, gifting, and home preparation, making it an unmissable opportunity for businesses to boost sales. As a seller on Riwaya, the UK’s largest online Islamic marketplace, you have access to powerful features that can help you stand out and attract more customers.
If you want to maximise your sales this Ramadan, it’s all about visibility, trust, and smart marketing. Here’s how you can use Riwaya’s tools and features to grow your business effectively during this blessed month.
1. Get Featured in Riwaya’s Curated Ramadan & Eid Collection
During Ramadan, Riwaya highlights products that are especially relevant for the season. Shoppers are actively searching for:
a. Ramadan gifts (dates, hampers, tasbeeh, Islamic books)
b. Eid decorations (banners, lanterns, tableware)
c. Prayer essentials (prayer mats, abayas, kufis, attar)
By ensuring your listings include high-quality images, detailed descriptions, and relevant keywords, you increase your chances of being featured in Riwaya’s Ramadan and Eid Collection—giving your products extra exposure across the website, email campaigns, and social media promotions.
Tip: Make sure your product titles and descriptions include keywords like Ramadan gifts, Eid decorations, and Islamic gifts for him/her to improve your visibility.
2. Offer Discounts & Bundle Deals to Attract More Customers
Customers love a good deal, and Ramadan is the perfect time to introduce special offers. Consider
a. Bundle deals: Create themed bundles like Ramadan Prayer Pack (prayer mat + tasbeeh + Quran stand) to encourage higher spending.
b. Exclusive discounts: Offer limited-time discounts on Ramadan and Eid essentials to drive urgency.
c. Buy One, Gift One: Appeal to the spirit of giving by offering a gift with a purchase promotion.
Tip: Clearly highlight your offers in your product titles and descriptions to make them more appealing (e.g., Eid Gift Set – Special Ramadan Discount!).
Learn how to create product bundles on Riwaya step-by-step with our detailed guide!
3. Use High-Quality Images to Stand Out & Get Featured
Your product images can make or break a sale. High-quality, well-lit photos:
a. Attract more clicks and conversions
b. Increase your chances of being featured in Riwaya’s Ramadan email campaigns and blog posts
c. Build trust with potential buyers
What Makes a Great Product Image?
a. Clear, bright, and sharp photos
b. Simple backgrounds (avoid clutter)
c. Multiple angles and lifestyle shots (e.g., a tasbeeh being held in prayer)
Tip: If you don’t have professional equipment, take photos in natural daylight with a clean background. A well-presented image can significantly improve your sales!
4. Use Product Analytics to Optimise Sales & Plan Inventory
Your analytics section on the Riwaya Seller Dashboard offers valuable insights into your product performance. By analysing this data, you can:
a. Identify best-selling products and stock up accordingly
b. Spot slow-moving items and adjust pricing or promotions
c. Understand customer preferences to refine your future listings
How to make the most of product analytics?
a. Monitor views, clicks, and conversions to see what attracts buyers
b. Compare sales trends from previous Ramadan seasons
c. Use data to plan discounts, bundles, and restocks for high-demand items
Tip: Regularly check your dashboard and adjust your inventory strategy based on real-time sales performance. Data-driven decisions can help you maximise sales and reduce unsold stock!
5. Participate in Riwaya’s Marketing Collaborations for Extra Exposure
Riwaya offers exclusive marketing opportunities to help sellers gain more visibility during Ramadan. By collaborating on social media campaigns, email marketing, and blog features, you can showcase your products to a wider audience.
How to Get Involved:
a. Social Media Features: Get your products highlighted on Riwaya’s rapidly growing Instagram, Facebook, and TikTok platforms through both organic and paid promotions. Stay updated on collaboration opportunities and engage with our content to boost your chances of being featured.
b. Email Marketing Spotlights: Riwaya sends out Ramadan-themed emails to thousands of subscribers. Ensure your products are optimised with high-quality images and compelling descriptions to be considered for these promotional emails.
c. Influencer Collaborations: Partner with influencers in the Muslim community to promote your products through Riwaya’s influencer network. These collaborations can drive engagement and increase sales.
Tip: Keep an eye on seller announcements for upcoming marketing opportunities and apply early to secure a spot. Engaging with Riwaya’s marketing initiatives can significantly boost your brand visibility and sales!
6. Offer Multiple Payment Options for Seamless Shopping
Customers expect a smooth and hassle-free checkout experience. On Riwaya, PayPal is the primary payment option for all sellers. However, if you're a UK-based seller, you have the advantage of adding more payment methods through Stripe. This allows customers to pay via Klarna, Google Pay, Apple Pay, and other local payment options, making shopping more convenient and accessible.
Tip: Ensure your payment settings are updated and verified in your seller account before Ramadan begins so you don’t miss out on potential sales.
7. Craft a Compelling Storefront to Build Trust
Your storefront is your digital shop window, and first impressions matter. A professional and well-curated storefront can significantly increase customer trust and encourage more sales.
a. Use a Strong Brand Identity: A clear, professional logo and a well-designed banner create a polished look and make your store instantly recognisable. Consistency in branding helps customers remember and trust your business.
b. Write a Welcoming and Engaging Bio: Your bio is your chance to connect with potential buyers. Share your brand’s story, values, and what makes your products unique. A warm and authentic introduction can build a strong connection with your audience and encourage them to explore your offerings.
Tip: Check your storefront on both desktop and mobile to ensure it looks great and functions smoothly across all devices. A seamless experience boosts credibility and enhances customer trust.
Discover how to define your brand effectively on Riwaya with our expert guide—stand out and attract more customers today!
8. Keep Your Product Listings Active & Updated
A common mistake sellers make is not keeping their listings fresh. Before Ramadan begins:
a. Update product availability: Avoid cancellations due to out-of-stock items.
b. Check descriptions and prices: Make sure they are accurate and competitive.
c. Ensure shipping times are realistic: Customers will be shopping for Eid gifts, so they need reliable delivery times.
Tip: Ensure your product titles and descriptions are optimised with relevant keywords. This increases the chances of your products being featured in Ramadan promotions.
9. Address Customer FAQs to Improve Sales
Shoppers are more likely to buy when their questions are answered upfront. To boost conversions, address common queries clearly in the FAQ section while filling in product details.
For example:
a. Is this product halal-certified?
b. What material is the product made of?
c. Does this item come gift-wrapped?
Tip: A quick response time to customer messages can also boost trust and lead to more sales.
Conclusion
Ramadan is a golden opportunity for sellers, but preparation is key. By leveraging Riwaya’s features—curated collections, discounts, high-quality images, seamless payment options, compelling storefronts, and marketing collaborations—you can set yourself up for a successful and profitable season.
Action Steps for Sellers:
a. Review and update your product listings NOW
b. Plan your discounts and bundles in advance
c. Invest in high-quality images to boost visibility
d. Stay active on Riwaya to grab marketing opportunities
Ready to maximise your sales this Ramadan? Start today and make this season your best yet!
Selling with Riwaya
Looking to grow your business and reach more customers who truly value your products? Join Riwaya, the UK’s first online Islamic marketplace, where sellers like you can showcase high-quality, Islamic-inspired products to a community that cares. Whether you specialise in modest clothing, jewellery, home décor, or halal food, Riwaya is the perfect place to connect with the right audience.
Selling with Riwaya means more than just listing your products—we support you with free marketing, SEO optimisation, and increased visibility, so your business can thrive without the stress of managing everything alone.
Ready to take your business to the next level? Sign up today and enjoy your first month FREE!
