Consumer boycotts have been used for a long time as a way of non-violent protest during wars, political crises, and humanitarian issues. Such as, in the last century, people boycotted South Africa because of their apartheid policies, and recently in France, consumers boycotted Chinese products because of the government's treatment of Tibetans.
Similarly, in the wake of the ongoing Israel-Gaza war that escalated in 2023, there has been a surge in global calls for boycotting companies allegedly supporting Israel or being seen as indirectly complicit in its policies. These include Coca-Cola, KFC, McDonalds and many other reputable brands. Among these brands that are under scrutiny is Burger King, one of the most recognisable fast-food chains in the world.
While Burger King is not officially listed under the Boycott, Divestment, and Sanctions (BDS) movement, pro-Palestinian advocates have voiced concerns over its presence and operations in Israel. This article explores the reasons behind the calls to boycott Burger King, the implications of such actions, and alternative ways to support the Palestinian cause.
What is the BDS Movement?
The BDS movement (Boycott, Divestment, and Sanctions) is a global campaign initiated in 2005 by over 170 Palestinian civil society organisations. It is a peaceful and non-violent advocacy effort aimed at pressuring Israel to comply with international law and respect Palestinian rights. The movement draws inspiration from the Anti-Apartheid Movement in South Africa, which successfully isolated the apartheid regime through similar tactics.
Key Goals of the BDS Movement:
1. End the Occupation: The movement demands an end to Israel's occupation and colonisation of all Arab lands occupied in 1967, including the West Bank, and East Jerusalem. Get ride of the illegal settlments built on the occupied lands.
2. Ensure Equality: It seeks full equality for Palestinian citizens of Israel, who currently face systemic discrimination.
3. Right of Return: The movement advocates for the right of Palestinian refugees to return to their homes, as outlined in the United Nations General Assembly Resolution 194.
The BDS movement encourages boycotts of companies that directly benefit from Israel's policies, support its military, or operate in illegal settlements. While Burger King is not officially on this list, calls for its boycott have gained momentum due to similar concerns.
Why Are People Calling for a Boycott of Burger King?
The primary reason for the boycott calls against Burger King lies in its franchise operations in Israel and its support for the IDF soldiers. Critics argue that companies operating in Israel contribute to its economy, indirectly supporting its government's actions in the Palestinian territories.
Donating Free Meals to IDF
In October 2023, Burger King Israel faced criticism after posting photos showing that it was donating free meals to Israeli soldiers amid ongoing conflicts. Many international organisations, such as the United Nations, Amnesty International, Center for Constitutional Rights and many more, have repeatedly accused the IDF of their role in the genocide of the Palestinians in Gaza. More than 45,000 Palestinians have been killed since the conflict started, with the majority of them being innocent civilians and children.
Burger King, on the other hand, while donating meals to IDF, demonstrates its full support for such actions, which result in the countless killings of innocent Palestinians.
Operating on Stolen Palestinian Land
Another reason why people argue they want to boycott Burger King is because they believe it is currently operating on the stolen Palestinian land where the Israeli government has built illegal settlements.
In 1999, Burger King faced backlash after its Israeli franchisee, Rikamor Ltd., opened a store in the West Bank settlement of Ma'aleh Adumim, an area considered illegal under international law.
Islamic groups, including the Arab League and American Muslims for Jerusalem, called for a boycott, accusing Burger King of legitimising the settlement. The Arab League threatened to revoke Burger King's business licenses in its 22 member countries. In response, Burger King Corporation revoked the franchise license for the location, citing a contract violation, but the Israeli franchise refused to do so. They continue to serve in that area today under a different name but are still associated with Burger King.
Global Impact of the Burger King Boycott
Calls for a boycott against Burger King have resonated in various parts of the world, particularly in Muslim-majority countries where solidarity with the Palestinian cause is strong.
In countries like Malaysia, Indonesia, and Pakistan, consumers have increasingly voiced their discontent with Burger King’s operations in Israel. Social media campaigns urging people to stop eating at Burger King have gained traction, impacting the brand’s reputation in these regions.
Financial Implications
While the full extent of the boycott’s financial impact on Burger King remains unclear, history shows that widespread boycotts can significantly affect multinational corporations. For instance:
1. Starbucks: Faced major boycotts in several countries over alleged support for Israel, leading to declining sales and monetary losses in Muslim majority countries.
2. Subway: Closed its franchises in Israel, citing instability and public pressure.
If the calls for boycotting Burger King continue to grow, the company could face similar challenges in maintaining its market share in pro-Palestinian regions.
Burger King’s Response
So far, Burger King has not issued a formal statement regarding its operations in Israel and their support for IDF soldiers amid the recent calls for boycotts. The brand continues to operate in the region through its local franchise. Whether the company will address these concerns remains uncertain, but public pressure often prompts corporations to reassess their strategies.
What Can Muslims and Supporters Do Instead?
While boycotts can send a powerful message, they are just one way to support the Palestinian cause. Here are additional actions that can make a tangible difference:
1. Donate to Palestinian Charities and Organisations
Direct donations to organisations providing aid to Palestinians can have an immediate and meaningful impact. Consider supporting:
2. Raise Awareness on Social Media
Social media is a powerful platform for amplifying the Palestinian narrative. Share credible news articles and stories from reliable sources like Al Jazeera, Middle East Eye, and Human Rights Watch. Use trending hashtags such as #FreePalestine, #StandWithGaza, and #BoycottIsrael to increase visibility.
3. Sign Petitions and Contact Leaders
Support Palestinian rights by signing petitions on platforms like Change.org and Oxfam.org. These platforms regularly host campaigns that address the occupation and advocate for justice.
Beyond signing petitions, take proactive steps by contacting your local representatives, senators, or parliament members. Urge them to take a clear stance against the occupation and to advocate for policies supporting human rights in Palestine. Personalised letters or emails can often have a greater impact, showing leaders that their constituents care deeply about this issue.
4. Attend Protests and Events
Participating in rallies, protests, and community events is a powerful way to show solidarity and raise public awareness about the Palestinian cause. Organisations like Friends of Al-Aqsa (FOA) and the Palestinian Solidarity Campaign (PSC) frequently organise protests, webinars, and educational discussions.
Additionally, global movements such as the BDS Movement, American Muslims for Palestine (AMP), and Jewish Voice for Peace (JVP) host events to raise awareness and mobilise communities. Check their websites and social media pages for updates on upcoming protests, educational programs, and volunteer opportunities. By attending these events, you help amplify the voices of Palestinians and build a unified front against injustice.
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5. Support Ethical Alternatives
Explore ethical food brands that are unassociated with Israel or companies accused of supporting its policies. Platforms like Riwaya, the UK’s largest Islamic marketplace, vet their sellers to ensure no ties to Israel. Explore our marketplace to find relevant products suited to your needs.
Conclusion
The decision to boycott Burger King, like any other company, is deeply personal and influenced by individual values and beliefs. For many, boycotts represent a peaceful form of protest and solidarity with the Palestinian cause. Others may question their effectiveness or worry about unintended consequences.
Ultimately, supporting Palestinians goes beyond boycotts. By donating to reputable charities, raising awareness, and advocating for policy changes, individuals can contribute to meaningful change. Whether you choose to boycott Burger King or not, taking informed and impactful actions remains the key to standing in solidarity with Palestine till the Gaza conflict and other occupation issues are resolved.
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