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Though Ramadan is a month of fasting and praying, it is also a month of gathering and spending. According to a survey, 53% of Muslim shoppers increase their spending during the fasting month, where the majority spend on essentials (clothing, food, home decor) and festive items.
As Ramadan approaches, Riwaya sellers must ensure their stores are ready to make the most of this busy shopping period. From improving product listings to getting more visibility and boosting sales, here’s a simple guide on how to get your Riwaya store ready for Ramadan 2025.
Below are some key ways you can prepare your Riwaya store for successful Ramadan sales:
The first step to preparing your store is ensuring you have enough stock. Ramadan is a busy shopping season, and popular products can sell out quickly. Take some time to go through your inventory and check what’s available.
Criteo data showed that during Ramadan, especially in the Middle East and North Africa, the categories with the highest sales were personal care, clothing, kitchen and dining, gift sets, toys, jewellery, décor, and everyday essentials.
a) Review Your Stock Levels: Check quantities for all products, especially best-sellers. Ensure sufficient stock to meet increased demand. Some popular products you can sell on Riwaya during Ramadan include Qurans, prayer mats, Islamic books, hijabs, abayas, and gifts like gift sets, fragrances, and home décor for both Ramadan and Eid.
b) Plan Restocks: Work with suppliers to ensure timely restocking of popular items.
Top Tip: If you've been a Riwaya seller for over a year, use Riwaya's analytics tools to review your past sales and understand customer behaviour. This will give you valuable insights to effectively plan your restocking strategy and stay ahead of demand.
One way to attract more customers is by highlighting how your products are perfect for Ramadan. This can be done through descriptions, bundling, and creative packaging.
a) Create Ramadan Bundles: Create special Ramadan bundles, like a set that includes a Quran, prayer mat, and tasbeeh (prayer beads). Customers love the convenience of buying everything together.
Vendors will need to manually create a new product listing for the bundle. Here's how you can do this:
Step 1: Create a new product listing for the bundle.
Step 2: In the title, mention it's a bundle, e.g., “Ramadan Journal Bundle - Blue, White, and Cream Journals.”
Step 3: Add all product images of the items in the bundle (preferably an image showing all items together).
Step 4: Set the price as the total of the products in the bundle, or offer a discount.
Step 5: Update the description with details about the bundle and any special offers.
Step 6: Make sure the bundle is correctly tagged or categorised so customers can easily find it.
Step 7: Fill in the product FAQs in your Riwaya store, as they provide important information to help customers. For example, if you sell abayas, include FAQs about the material, sizing guide, care instructions, and whether they are suitable for specific occasions like Ramadan or Eid.
b) Use Ramadan-related Keywords: Did you know 74% of Muslim shoppers use Google to research product information ahead of the holy month? Use words like “Ramadan Gifts”, “Gifts for”, “During Ramadan”, “Ramadan Essentials” or “Perfect for Iftar” in your product titles. This helps customers quickly find what they’re looking for.
c) Feature Ramadan Popular Products: Highlight items that make great gifts, like Islamic jewellery, Islamic art, home decor, children’s toys, or Islamic books.
When you tailor your products for Ramadan, you make it easier for customers to see how they can use them during the holy month.
Did you know that the way your store looks can make a big difference? During Ramadan, a festive and welcoming store can help attract more customers. Here’s how you can do it:
a) Add a Ramadan-themed Banner: Use banners or images that include crescent moons, lanterns, and stars. These symbols are often associated with Ramadan.
b) Write a Warm Message: Add a message like “Ramadan Kareem! Wishing you blessings and happiness this Ramadan.” It shows customers that you care.
c) Improve Product Photos: Make sure your product photos are clear and professional. Good photos can make your products more appealing.
Note: Upload product images in WebP, JPG, or JPEG format. Avoid AVIF as the system doesn’t support this format for now.
A well-decorated store not only looks good but also helps create a positive shopping experience for your customers.
Who doesn’t love a good deal? During Ramadan, customers are often looking for discounts and promotions. According to Google, online shopping has risen, especially after Iftar, with 40 % seeking deals and 49 % preferring discounts. Offering special deals can help your store stand out.
Here are some ideas:
a) Free Shipping: Provide free shipping for orders above a certain amount, such as £50.
b) Buy One, Get One Free: Offer deals where customers can get an extra item for free.
Top Tip: Use Riwaya’s promotional tools to advertise these deals. You can also share them on social media to attract even more customers.
Clear policies help customers trust your store. During Ramadan, customers may be shopping for gifts or items they need urgently, so it’s important to communicate clearly.
a) Shipping Times: Let customers know how long it will take for their orders to arrive. If they’re buying Ramadan or Eid gifts, they’ll want to make sure the items arrive on time.
b) Return Policies: Clearly explain your return and exchange policies. For example, can customers return an item if it doesn’t fit or is damaged?
Transparency builds trust and helps customers feel more confident about buying from your store.
Great customer service can make your store shine during Ramadan. Customers may have questions about your products, shipping, or deals, and it’s important to respond quickly and kindly.
Here are some tips for excellent customer service:
a) Respond Fast and Be Polite: Try to reply to customer messages within 24 hours. Use kind words like “Thank you for reaching out! I’d be happy to help.”
b) Shipping Transparency: Clearly communicate shipping options. Highlight standard shipping (3-5 business days) and express delivery for urgent orders.
c) Flexible Return Policies: Reiterate your return/exchange policy—items can be returned or exchanged within 14 days, provided they are in original condition. Note that custom products are non-refundable.
d) Solve Problems Quickly: If a customer has an issue, such as a delayed delivery, offer solutions like a refund or replacement.
When customers have a positive experience, they’re more likely to leave good reviews and recommend your store to others.
Before Ramadan begins, ensure your Riwaya store is ready to handle the increase in customers by verifying your shipping and payment methods. Accurate settings will help you provide a smooth shopping experience for your customers during the busy season.
a) Shipping Details: Double-check your shipping times and rates. For example, set clear delivery times like "1-2 Days" and ensure your rates reflect the correct surcharges for different price ranges.
Make sure these details are accurate to avoid customer confusion.
If you have weight-based or item-based surcharges, review them to ensure they’re fair and transparent. For instance, you can add a weight surcharge of £2.00 for heavier packages or an item surcharge for orders above five items.
b) Payment Methods: Confirm that your PayPal account is connected and ready to accept payments. Having a trusted payment method like PayPal makes it easier for customers to shop with confidence. If based in the UK, you can use other options like Stripe for card payments. Ensure the account is linked to your store. If it’s not connected, take action now by creating or linking your Stripe account.
Don’t let the momentum stop after Ramadan. Prepare for the Eid rush and post-Ramadan sales. As Ramadan comes to an end, customers will start shopping for Eid. This is another great opportunity for your Riwaya store.
a) Eid Promotions: Launch special offers for Eid outfits and gifts.
b) Customer Feedback: Collect feedback from customers to improve your services for the next Ramadan.
Make sure to update your store with Eid-themed products and promotions as Ramadan progresses.
If you plan ahead and stay proactive, your Riwaya store can be ready for a successful Ramadan 2025. Use the tools and information available in your seller account to make smart decisions and predict what your customers will need during this special time.
We hope this step-by-step guide has helped you understand how to prepare. By focusing on improving your store, offering great products, ensuring fast shipping, and making your customers happy, you’ll be ready to make the most of this holy month.
So, use this time and chance to understand your customers. Figure out what they need and like this year, and use that information to personalise their shopping experience during and after Ramadan.
Do you sell Islamic products such as fragrances, modest clothing, or unique Islamic gifts? Are you looking for a golden opportunity to boost your sales during Ramadan?
Look no further! Riwaya is the ideal platform to showcase your Islamic products to a targeted audience. With hundreds of top sellers and hundreds of thousands of monthly visitors, our platform connects you with a growing market of Muslim customers eager to shop for Ramadan.
Setting up your store is simple and hassle-free, allowing you to create your mini-store with ease. Riwaya offers secure payment methods, free marketing, and SEO optimization to ensure your products get the visibility they deserve
Don’t miss out! Sign Up today to enjoy your first month FREE and watch your business grow this Ramadan.
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