Welcome to Riwaya, the UK's rapidly growing online Islamic marketplace, created specifically for the Muslim community. Launched in 2021, Riwaya was built with two key goals: to help Muslim customers find products that reflect their faith and values and to provide a trusted platform for Muslim businesses and entrepreneurs to showcase their products.
Since our launch, we’ve proudly welcomed hundreds of sellers, supporting them in growing their businesses and increasing revenue. Alhamdulillah! We want to ensure that your business thrives too, which is why Riwaya offers free marketing, helpful tools, and resources—all while connecting you with a dedicated Muslim audience across the UK.
By joining Riwaya, you become part of something bigger—a platform designed with your success in mind. If you're looking for a safe, supportive space to grow your business and reach the right audience, Riwaya is the perfect place.
In this guide, we will show you how to define your brand effectively on Riwaya, a simple yet crucial step of our onboarding process. Let’s get started.
How to Define Your Brand Effectively on Riwaya
Now, let’s answer the key question: how do you effectively define your brand on Riwaya? Defining your brand is the very first step after signing up and is an essential part of onboarding your business to our platform.
This step allows us to showcase your business to our audience in a way that’s unique to you. Here’s everything you need to do to get started:
1. Provide Your Seller Information
To get started, the first step is to fill in your seller details. This information is essential for building Riwaya’s database and ensuring a smooth onboarding process. Here's what you'll need to provide:
a. The address of your business.
b. The city where your business is based.
c. The postal code of your area.
d. The country your business operates from.
Providing accurate details helps us maintain an organised and reliable database, making it easier for us to connect with you and support your business effectively.
You can easily update these fields in the seller panel as well. Simply click on ‘Set Up Your Profile’ and navigate to the ‘General’ tab to make the changes.
2. Upload Your Logo and Banner
Your logo is the face of your brand, representing everything it stands for. It can be your brand initials, a unique design, or an image that reflects your brand’s essence. A good logo leaves a strong first impression, so make it meaningful and memorable.
Tips for Logo Upload:
a. Use a 1:1 ratio (square shape).
b. File size: 100 KB to 500 KB.
c. Resolution: 500px x 500px to 1000px x 1000px for clear display.
d. Format: PNG (recommended for a transparent background) or JPG.
Your logo will be displayed on your seller page, the cart page, and whenever you respond to customer messages.
You can also add a banner image for the top of your seller page. This banner visually tells your brand’s story and helps you connect with customers.
Tips for Banner Upload:
a. File size: 200 KB to 1 MB.
b. Resolution: 1200px x 600px or 1500px x 500px.
c. Format: JPG or PNG for best quality.
For example,
3. Craft Your Storefront Description
Once you’ve uploaded your logo, the next step is crafting a compelling description for your seller storefront. Use this opportunity to highlight your unique offerings, share your values, and explain why customers should choose you. A well-written description helps you build a meaningful connection with your audience and makes your brand stand out in the marketplace.
For instance, here’s how Riwaya describes itself:
"Riwaya is the world’s first premium online marketplace for Islamic gifts. We proudly showcase carefully selected sellers from across the globe, bringing their exceptional products together on one platform. Launched during the COVID-19 pandemic, Riwaya was born from a vision to bridge the gap between talented Islamic sellers and customers seeking thoughtful, high-quality products."
This description will appear on your seller page, giving customers insight into your brand’s story and what sets you apart. By clearly defining your brand and its purpose, you’ll create a strong foundation for your journey with Riwaya, ensuring a lasting and impactful connection with your audience.
You can update or edit your seller information, brand logo, and description with ease. Simply head to the seller panel and locate the ‘Set Up Guide’ on your Dashboard.
Under the ‘Set Up Guide,’ click on ‘Go to Your Profile.’ Here’s what you’ll find:
a. Seller Information: Located under the ‘General’ tab.
b. Brand Logo and Description: Found under the ‘Logo’ and ‘Description’ tabs, respectively.
This streamlined process makes managing your profile quick and simple.
By completing this step, you’re now ready to proceed with your onboarding and begin your journey as a seller on Riwaya.
Why is Brand Identity Important?
Statistics reveal that 81% of consumers need to trust a brand before making a purchase. Trust is built through consistent, clear, and relatable messaging—all of which stem from a strong brand identity.
In a competitive marketplace like Riwaya, a well-defined brand identity not only helps you stand out but also creates a lasting connection with your audience. It’s the foundation for building credibility, fostering loyalty, and ensuring long-term success.
Let’s look into the impact of a strong brand identity in detail;
Builds Trust
Customers are more likely to buy from a business that feels familiar and trustworthy. A consistent and professional brand identity shows that you care about your products and customers, making them feel confident in choosing you.
Attracts the Right Audience
A clear brand identity helps your target audience find and connect with you. For instance, if you focus on minimalist Islamic décor, your branding will naturally draw customers looking for those products.
Differentiates You from Competitors
Riwaya is a vibrant marketplace with many amazing sellers. A well-defined brand sets you apart, showing customers what makes your business special.
Encourages Loyalty
When customers feel connected to your brand, they’re more likely to return. A strong brand identity builds emotional ties that go beyond just buying a product.
Boosts Marketing Impact
Your brand identity serves as the foundation for all your marketing efforts. A clear message and visuals make it easier for customers to recognise your business, whether they’re browsing Riwaya or seeing your ads online.
In short, your brand identity is your business’s story. It helps your customers understand who you are, what you stand for, and why they should choose you. Defining it effectively on Riwaya can make a huge difference in your success as a seller.
Conclusion
Defining your brand effectively on Riwaya is not just a step in the onboarding process—it’s the cornerstone of your success on the platform. By providing accurate seller information, creating a meaningful logo, and crafting an engaging storefront description, you’re setting your business apart and building a strong connection with your audience.
At Riwaya, we’re committed to supporting Muslim entrepreneurs like you in reaching your goals. Your brand identity is what makes your business unique, and showcasing it the right way ensures you attract customers who value what you offer.
So, take your time, reflect on what your brand stands for, and put your best foot forward. Together, let’s create a space where your business can grow and thrive, Insha’Allah!
Selling with Riwaya
Ready to grow your business and reach new heights? Join Riwaya, the UK’s first online Islamic marketplace, and connect with customers who value high-quality, Islamic-inspired products. Whether you specialise in modest clothing, jewellery, home décor, or halal food, Riwaya is the ideal platform to showcase your unique offerings.
As a Riwaya seller, you’ll benefit from fantastic perks like free marketing, SEO optimisation, and enhanced visibility—all designed to support small businesses like yours. Let us help you connect with your target audience without the hassle of managing everything on your own.
Sign up today and enjoy your first month FREE! It’s the perfect opportunity to expand your business, grow your customer base, and join a vibrant, values-driven community. Start your journey with Riwaya today!
