Riwaya offers a diverse range of products catering to the needs of Muslim consumers, and Ramadan is one of the most significant times of the year for shopping. From essential fasting items to gifts for loved ones, certain products see a surge in demand during this sacred month.
In this blog post, we’ll explore the top-selling Ramadan products on Riwaya, backed by internal sales data and emerging shopping trends. If you're a seller looking to optimise your inventory, this guide will provide valuable insights into what’s trending this season.
6 Best-Selling Ramadan Products on Riwaya
Criteo data showed that during Ramadan, especially in the Middle East and North Africa, the categories with the highest sales were personal care, clothing, kitchen and dining, gift sets, toys, jewellery, décor, and everyday essentials. Our internal sales data at Riwaya align with these findings, revealing the following best-sellers:
1. Sunnah Food (Dates, Talbina)
Dates are a Ramadan staple, traditionally used to break the fast. Talbina, a nutritious barley-based porridge, is another highly sought-after item. It offers health benefits and is a comforting meal option for suhoor and iftar.
Trending Sellers on Riwaya this Month: Yousafs, Natura Foods
Seller Tip: Offer different sizes (500g to 1kg) to suit various budgets. Bundle dates with items like honey or prayer beads for Ramadan gifts, and highlight quality certifications to attract buyers.
2. Prayer Essentials (Quran Study Book, Prayer Mats, Islamic Dua Jars)
Ramadan is a time of spiritual growth, making prayer essentials some of the most purchased items. Quran study books, prayer mats, and Islamic dua jars help individuals and families strengthen their connection to faith.
Trending Sellers on Riwaya this Month: muskaanuk, Islamic Jars, Mush’af Cases
Seller Tip: Create prayer bundles with a premium prayer mat, digital tasbeeh, and a pocket-sized Quran to encourage repeat purchases.
3. Modest Clothing (Hijab, Abaya, and Thobes)
Modest fashion sees increased demand during Ramadan as people prepare for prayers, iftar gatherings, and Eid celebrations. Elegant hijabs and abayas are top choices for many Muslim women, while men opt for traditional thobes and comfortable prayer outfits.
Trending Seller on Riwaya this Month: AIS Hijab
Seller Tip: Highlight exclusive Ramadan collections and limited-edition designs to create urgency and attract buyers.
4. Islamic Fragrances
Alcohol-free perfumes and attars remain popular during Ramadan. These fragrances, inspired by traditional Arabian scents, make great personal purchases and thoughtful gifts. Bakhoor and oud incense sticks are also widely used to create a serene home atmosphere.
Trending Seller on Riwaya this Month: Amana International
Seller Tip: Offer bundled fragrance sets with mini attars and bakhoor to appeal to gift shoppers.
5. Halal Skincare Products
Self-care is essential during Ramadan, especially when fasting affects hydration levels. Halal skincare products such as natural soaps, moisturisers, and face masks see an uptick in sales. Beard oils and hair care products are also trending among male shoppers.
Trending Seller on Riwaya this Month: BEAUTY BLENDS
Seller Tip: Promote Ramadan self-care kits with hydration-focused skincare and natural body care products.
6. Ramadan Toys for Kids
Engaging children in Ramadan traditions is easier with educational toys and playsets. Items like mini masjid playhouses, Islamic story books, and DIY Ramadan craft kits are among the top-selling products for young ones.
Trending Seller on Riwaya this Month: Silverlight gifts and decor
Seller Tip: Market interactive toys that teach kids about fasting, prayer, and good deeds in a fun and engaging way.
7. Ramadan Gift Sets
Gifting is an important aspect of Ramadan, particularly as Eid approaches. Curated Ramadan gift sets, including Islamic reminders, tasbeeh (prayer beads), and chocolate-covered date bites, are frequently purchased a
Trending Seller on Riwaya this Month: WeareMuslims, Gourmet Luxe
Seller Tip: Personalisation is key—offer name-engraved tasbeeh, custom Ramadan greeting cards, or gift sets with premium packaging.
Benefits of Selling Best-Selling Products on Riwaya
Offering best-selling products may seem like an obvious choice, but is it truly necessary for success? The answer depends on your business goals.
While some brands thrive by focusing on a single product line, new sellers looking to establish themselves - or established brands seeking growth - can benefit greatly from knowing what sells best. Here’s why offering top-selling products on Riwaya can give your business an edge:
a) Higher Conversion Rates: Shoppers are naturally drawn to trending products. When they see popular items in your store, they are more likely to make a purchase.
b) Increased Sales & Revenue: Best-sellers drive demand, boosting overall sales—not just for those specific products but for your entire catalogue if marketed effectively.
c) Stronger Brand Presence: Selling high-demand products enhances brand recognition, helping you build a loyal customer base and stand out in the marketplace.
By aligning your store with the needs of Muslim consumers, you can maximise sales and create a lasting impact in the community.
Some Tips for Riwaya Sellers
a) Stock Up for Trending Products
Ensure that your inventory includes high-demand items like dates, prayer mats, and modest clothing. Keeping these products well-stocked can maximise your sales during the Ramadan season.
Top Tip: If you've been a Riwaya seller for over a year, use Riwaya's analytics tools to review your past sales and understand customer behaviour. This will give you valuable insights to effectively plan your restocking strategy and stay ahead of demand.
b) Offer Ramadan Deals and Discounts
During Ramadan, customers are often looking for discounts and promotions. According to Google, online shopping has risen, especially after Iftar, with 40 % seeking deals and 49 % preferring discounts.
Bundle complementary products together, such as a prayer mat, Quran study book, and tasbeeh, to attract shoppers looking for a complete Ramadan package. Gift bundles with personalised options will stand out.
Explore this step-by-step guide to know how sellers can offer exclusive Ramadan deals on Riwaya!
c) Feature Ramadan Popular Products
Highlight items that make great gifts, like Islamic jewellery, Islamic art, home decor, children’s toys, or Islamic books. When you tailor your products for Ramadan, you make it easier for customers to see how they can use them during the holy month.
d) Showcase Customer Testimonials
According to StoryChief Insights, 95% of consumers read online reviews before they shop. Thus, displaying your reviews is one of the easiest ways to increase conversions, such as sales.
Therefore, showcase these reviews and ratings on the product page to build an organic collection of tried-and-true product feedback. This way, the visitors will feel more inclined to purchase these products.
Don't forget to read this detailed guide for more tips and strategies which Riwaya sellers can implement to maximise their sales during Ramadan!
Conclusion
Ramadan is one of the busiest shopping seasons for Muslim consumers, and sellers who offer the right products can see a significant boost in sales. By stocking best-selling items like dates, prayer essentials, and modest clothing, you can meet customer demand and grow your business.
Leveraging Riwaya’s platform, analytics, and promotional tools will help you maximise your reach and attract more buyers.
Selling with Riwaya
Do you sell Islamic products like fragrances, modest clothing, or unique gifts? Want to boost your sales this Ramadan?
Join Riwaya, the go-to marketplace for Islamic products! With thousands of Muslim shoppers visiting every month, this is your chance to reach the right audience and increase your sales.
Setting up your store is simple and hassle-free, allowing you to create your mini-store with ease. Riwaya offers secure payment methods, free marketing, and SEO optimisation to ensure your products get the visibility they deserve.
Don’t miss out! Sign up today and get your first month FREE. Grow your business this Ramadan with Riwaya!
