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The holy month of Ramadan holds high religious value for Muslims as one of the five pillars of Islam. Millions of Muslims shop actively during this month to cater to their needs, including clothing, food, and Islamic essentials which provides an excellent opportunity for brands to market their faith-inspired products/services to the Muslim community.
Ramadan is also associated with increased spending on charity, iftar gatherings, and gifting, making it an ideal opportunity for Islamic businesses to market their items more effectively. That is why they need to plan an effective marketing strategy that not only targets their audience but also aligns with their faith values.
With that in mind, let's get straight into our blog, where we will explore different ideas and strategies that businesses can use for their Ramadan marketing.
Let's explore in detail some of the top marketing strategies that you can implement this month to grow your business sales:
There may be a question in your mind about when to begin planning your Ramadan marketing campaign. As a general rule, the sooner the better. The sooner you plan, the better strategies you can implement by understanding the audience's needs and doing in-depth research. You can also allocate a suitable budget, and assign responsibilities for different team members accordingly.
The best way to begin planning is to have a brainstorming session with your team and do some research in advance. Start by planning how you want to market your products and what platforms you’re going to use.
In today's modern era, digital ads are an integral part of every marketing strategy and therefore it is important for Ramadan as well. Generally, the strategy aims to reach the right audience at the right time. Google Ads and programmatic advertising allow brands to target audiences based on demographics, interests, and purchasing habits. By doing this, you will ensure that your ads reach people who will be most engaged with them.
However, it is important to note that Google and Meta (Instagram and Facebook) do not allow businesses to target their ads based on religion. So you need to be careful to not endlessly spend money and ensure you have a key targeting strategy for keywords, interests, and regions.
In Ramadan, people are most likely to buy gifts, clothing, food, and jewellery both for use in Ramadan and in anticipation of Eid, so your business or brand can offer discounts and sell more products. The best way to accomplish this is to offer dedicated promotions to your customers.
There are a variety of promotions you can take advantage of, including discounts, promo codes, and cashback. Create creative promotional content for your website, e-store, and social media, in order to attract customers.
Some promotions can include:
a) Free shipping over order value
b) Free gifts
c) Buy something, get something else for free
d) % discounts on your retail amount
Make sure you map out discounts your business can afford before going live with them.
Influencer marketing is one of the best marketing strategies during Ramadan. You can partner with micro and macro-influencers to promote your products. Festive influencer marketing is a great way to attract new customers and amp up your brand's message.
By collaborating with influencers, brands can host giveaways and implement festive influencer marketing campaigns at the same time. Customers will feel engaged with your brand as they celebrate the holy month with you.
Make sure that the influencer aligns with your brand. For instance, if you plan to sell modest clothes then reach out to modest fashion influencers. Targeting it allows you to showcase your brand to a more dedicated and relevant audience, thus having a greater impact.
Using Ramadan-specific keywords in your SEO strategy is a good idea. There are lots of products, recipes, gifts, and other search queries with 'Ramadan' in them during this time. Such as Ramadan gifts for family, Ramadan gift ideas, Ramadan decorations, Ramadan sales, Ramadan clothing, Ramadan abayas, etc.
You will increase relevant and targeted traffic to your online store if you identify and incorporate these keywords into your website's content, blog posts, product descriptions, and advertising campaigns. It is important to add keywords naturally to your content in order to let Google know it is a natural link.
Crafting Ramadan-themed packaging is crucial to attracting shoppers during Ramadan. The right design can help your products stand out while making it front of mind to give for a gift
Ramadan's and Islamic symbols and colours can be incorporated into your packing, design, and website. By employing this strategy, your brand will not only attract customers but also cultivate a sense of connection reinforcing customer loyalty throughout Ramadan.
The best way to engage your customers during Ramadan is to send personalised, professional, and culturally sensitive emails. Custom greetings, along with targeted promotions, can help you build stronger customer relationships.
Offer special Ramadan deals or highlight Ramadan-centric products using customer segmentation. A successful email marketing strategy for Ramadan goes beyond selling; it builds relationships, respects the holy month, and enhances brand loyalty. Maintain a spirit of peace, reflection, and generosity in your emails during Ramadan.
Riwaya offers its sellers on its marketplace free marketing campaigns worth £10000s which includes e-mail marketing, social media advertising, and free promotions. Riwaya also advises sellers on how to tailor their campaigns for Ramadan and provides them with analytics tools to measure the success of their campaigns.
Mobile marketing is becoming increasingly important today, particularly during Ramadan, when studies have shown up to 80% of customers use their phones to browse and purchase items. Ensure that your mobile platforms are optimised with easy navigation systems and fast loading times. It is essential to prominently display Ramadan-themed products, discounts, and offers.
Utilise push notifications to remind customers of time-sensitive sales or to offer Ramadan-related content. Consider providing in-app messaging to those using your e-commerce application.
Focus on providing an intuitive mobile shopping experience during Ramadan.
You cannot avoid social media during Ramadan if you want to reach your audience. Share meaningful and engaging content throughout the month to maintain your brand's presence.
Create posts that celebrate Ramadan's spirit. Sharing recipes for Iftar and Suhoor, as well as Islamic quotes that can help you balance your work and fasting, are just some ideas. Festive motifs such as crescent moons, lanterns, and traditional motifs can make a visual impact. Make sure you cultivate it for your audience and brand type.
Other than that, videos are among the most engaging social media formats. You can create tutorials, behind-the-scenes videos, or even customer testimonials.
Giving charity is one of the most important aspects of Ramadan (Sadaqah). As a business, you can demonstrate your commitment to the holy month by contributing to charitable causes.
A simple way to assist those in need is to pledge to donate a portion of your sales during Ramadan to a charity that provides food, education, or healthcare.
You can also organise events such as free Iftar dinners or distribute food packs to needy families. You can not only strengthen your brand's reputation through these efforts, but they also make a positive impact in your community inviting blessings to your business.
Marketing your business during Ramadan requires thoughtfulness, respect, and a focus on values like charity and community. By aligning your campaigns with the spirit of Ramadan, you can create meaningful connections with your audience and build lasting loyalty.
From offering Ramadan-specific promotions to supporting charitable causes, there are many ways to engage your customers during this special time. With the right approach, your business can make a positive impact while celebrating the essence of Ramadan.
As Ramadan approaches, Riwaya is the perfect place to sell your Islamic products to customers around the world. Whether you offer prayer mats, tasbeehs, halal beauty products, or Ramadan decorations, Riwaya helps you reach the right buyers during this special month.
One of the key advantages of selling on Riwaya is our free marketing support. We promote your products through targeted campaigns, helping you gain visibility among customers actively shopping for Ramadan and Eid. Additionally, Riwaya takes care of SEO optimisation for your listings, ensuring they appear prominently in search results. Sellers also benefit from a seamless and secure payment system, making transactions safe for both you and your customers.
Sign up now and start selling on Riwaya today and grow your business this Ramadan!
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